USPA NEWS - When the Bean becomes a Jewel: Epiphany reinvented by 2 Meilleur Ouvrier de France (MOF) Award Winners, Emmanue...

USPA NEWS - It's "Time to Reload"! A Call for Creative Resilience and Strategic Boldness in the Face of the Major Transi...

USPA NEWS - Since its Global Spread, Sugar has become the Number One Food Drug. Its Overconsumption fuels Metabolic Disease...

USPA NEWS - Born in the Roaring Twenties, the "Champs-Élysées Cocktail" has, since 1925, embodied the Elegance, flair, an...

USPA NEWS - The Festive Season is a Time when Dreams rise Among the Stars, and Magic carries Us to lnfinity. From November ...

USPA NEWS - The 2026 Awards recognize Chefs, Restaurants, and Regions who are making Waves in the lndustry through Excellen...

USPA NEWS - In 2025, Luxury is no Longer defined Solely by the Refinement of Objects, but by the Quality of the Emotions it...

USPA NEWS - Lionel Chauvin is the Grandson of Raymond Berthillon, and worked for Twenty-Five Years in the Family lce Cream ...

USPA NEWS - For This Festive Season, the Beaugrenelle Paris Shopping Center is partnering with the Legendary French Jewelry...

USPA NEWS - From November 6th to March 31st, "Panier des Sens" takes over the Rooftop of the Canopy by Hilton Paris Eiffel ...

USPA NEWS - In France, Plant-Based Drinks are booming, and Oats are the Fastest-Growing. However, some Misconceptions can s...

USPA NEWS - Streetwear meets sound in a groundbreaking collaboration between ECKO UNLTD and NEXXLEGACY. Two powerful brands...

USPA NEWS - The All-New Food & Wine Festival On The Champs-Élysées Created By The Publicisdrugstore From October 11 to 1...

USPA NEWS - As the Festive Season approaches, Pastry Chef Anne Coruble unveils her New Creation: "Joyau des Pins," a Specta...

USPA NEWS - To celebrate the Holiday Season and the 10th Anniversary of La Réserve Paris, Jordan Talbot unveils a Poetic C...

USPA NEWS - Al-Shorouk Private Schools are distinguished educational institutions in Iraq, contributing to the provision of...

USPA NEWS - In an Immaculate Forest where the Fir Trees sparkle under a Veil of Powdery Snow, a Mysterious Train winds betw...

USPA NEWS - Every Year at Christmas, the Talented Pastry Chef Adrien Salavert surprises us with an Imaginative and Deliciou...

USPA NEWS - A Few Weeks after the Announcement in Monaco of the Creation of the Grand Prix de la Haute Joaillerie (GPHJ), w...

USPA NEWS - Ricola’s Roots started a Long Time Ago. The Brand Story is perhaps Typically Swiss: It begins with a Personal...